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Celebrating Caster Connection's Brand Refresh with Joe Lyden

2017 marks Caster Connection’s 30th Anniversary in the material handling industry. Caster Connection’s Marketing Manager, Jeremy King says, “In working to communicate a singular message about our brand, we reflected on Caster Connection’s 30-year journey, and focused on what we hope to provide accomplish and provide for our clients in year 31 and beyond.” Since 1987, Caster Connection has been keeping business in motion and continues to do so through the latest, ergonomic product innovations to help people do their job easier and better today.

We spoke with Caster Connection’s President Joe Lyden about Caster Connection’s brand refresh on its 30th Anniversary, and this is what he shared.

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