Caster Connection Announces Brand Refresh As Company Turns 30
CONFIDENT AND CONSISTENT DESIGN ELEMENTS WILL SUPPORT CONTINUED GROWTH AND SUCCESS OF CASTER CONNECTION
Caster Connection’s internal marketing team developed a more distinct, consistent, and timeless look and feel in order to better communicate Caster Connection’s values, while also working to increase brand recognition. Elements of this brand refresh will extend to the branding of Caster Connection’s product lines in order to provide more cohesion for all aspects of the company’s marketing efforts.
The components of the new logo more aptly display meaning for the brand: the wordmark conveys a strong, confident message, while the icon communicates movement and creates visual interest. The massive success of Caster Connection’s flagship CC Apex line of casters and wheels over the last several years has led to the CC Apex’s trademark orange color becoming the primary color to represent the Caster Connection brand.
New Caster Connection Logo
Our goal in this brand refresh process has been to develop an enduring and cohesive brand experience that will further distinguish Caster Connection from the rest of our industry
Though there are numerous aesthetic updates to the company’s look, Caster Connection’s tagline “Keeping Business in Motion” is pushed more to the forefront as the company looks to promote what is at the heart of its business: providing proper mobility solutions to its clients.
New Caster Connection Logo with Tagline
“Our goal in this brand refresh process has been to develop an enduring and cohesive brand experience that will further distinguish Caster Connection from the rest of our industry,” says Jeremy King, Caster Connection’s Marketing Manager. “In working to communicate a singular message about our brand, we reflected on Caster Connection’s 30-year journey, and focused on what we hope to provide accomplish and provide for our clients in year 31 and beyond.”
Throughout 2017, Caster Connection will introduce new packaging and signage to reflect its brand refresh elements. The updated look and feel will be phased into other areas as well, with a completion goal of June, 2017.
About Caster Connection
Caster Connection - manufacturer of casters and wheels and a master distributor of elite brand casters and wheels - was launched by Sally Hughes 1987 in with the founding principle: "Our Company will work to constantly seek ways to increase the value our clients receive from their investments in casters and wheels and provide solutions that make them successful."
Company: Caster Connection
Contact: Jeremy King
Email: [email protected]